Jaguar introduces new logo for the brand

simpleR · Post by **simpleR** » Sat Nov 30, 2024 8:21 am

It's all gone quiet. No further images posted by Jaguar since 21st Nov. No updates on their website. Nothing to my inbox.

The brand launch is Monday. Anyone found out whether you can watch it live online?

WShudds · Post by **WShudds** » Sat Nov 30, 2024 10:29 am

simpleR wrote: ↑Sat Nov 30, 2024 8:21 am It's all gone quiet. No further images posted by Jaguar since 21st Nov. No updates on their website. Nothing to my inbox.

The brand launch is Monday. Anyone found out whether you can watch it live online?

One of my work connections is a director at JLR. The reaction to the rebrand caused massive chaos internally and as of Wednesday, nobody knew if there will be a car ready for the reveal on Monday in Miami...

simpleR · Post by **simpleR** » Sat Nov 30, 2024 11:47 am

Not showing up for own brand reveal. That certainly follows the "copy nothing" idea well.

basher · Post by **basher** » Sat Nov 30, 2024 12:16 pm

simpleR wrote: ↑Sat Nov 30, 2024 11:47 am Not showing up for own brand reveal. That certainly follows the "copy nothing" idea well.

WShudds · Post by **WShudds** » Sat Nov 30, 2024 1:35 pm

Another sobering article on the state of affairs for EVs based on latest global data and released yesterday. The article seems available to non-subscribers like myself.

https://www.ft.com/content/806a46a6-443 ... cd910672ee

pirateprentice · Post by **pirateprentice** » Sat Nov 30, 2024 1:40 pm

simpleR wrote: ↑Sat Nov 30, 2024 11:47 am Not showing up for own brand reveal. That certainly follows the "copy nothing" idea well.

A car company with no cars. You can't get much more delete ordinary than that.

YorkshireSam · Post by **YorkshireSam** » Sat Nov 30, 2024 1:56 pm

pirateprentice wrote: ↑Sat Nov 30, 2024 1:40 pm
simpleR wrote: ↑Sat Nov 30, 2024 11:47 am Not showing up for own brand reveal. That certainly follows the "copy nothing" idea well.
A car company with no cars. You can't get much more delete ordinary than that.

Several critics pointed out there wasn't a single car to be seen in the video... so at least their advertising was accurate!

Kev · Post by **Kev** » Sat Nov 30, 2024 6:33 pm

pirateprentice wrote: ↑Sat Nov 30, 2024 1:40 pm
simpleR wrote: ↑Sat Nov 30, 2024 11:47 am Not showing up for own brand reveal. That certainly follows the "copy nothing" idea well.
A car company with no cars. You can't get much more delete ordinary than that.

Reminiscent of the 'Branding' task in The Apprentice; some pathetic advert with no mention of the product leading to many firings by Sir Lord Alan of Fructose

CSGMART · Post by **CSGMART** » Sun Dec 01, 2024 12:50 pm

Be interesting to see what is revealed but for me a £100k plus EV will never be on my shopping list.

I'm not anti EV (have one now and had one before that) but it's a very different experience from the F Type.

cj10jeeper · Post by **cj10jeeper** » Sun Dec 01, 2024 1:37 pm

Don't think we'll see much on the new concept car tomorrow as it's not revealed until 8pm EST at Miami Art. That puts it at 1am Tuesday GMT.
JLR has a placeholder in their website for Tuesday 3rd, so I'm guessing they'll upload something then and also release press embargo on it.

Jaguar introduces new logo for the brand

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