Jaguar introduces new logo for the brand

[WShudds]

I’ll be very interested to see the new Jag. Although from what’s been intimated I doubt that I’ll like it. Shame that Top Gear and the ‘cool wall’ is no more when we really need it, as I reckon it’ll either go straight into ‘ugly’ or 'sub-zero'.

My guess is that the front will look like another five bar gate (aka Audi BMW) and from the leaked images, the rest of it will have enough Darth Vader about it, that everyone will only order them in black (there you go, continuity with a previous sci-fi themed post).

Too late. Jaguar's CEO read your original comment. He's not amused.

[WShudds]

Delete ordinary, break moulds, erase your past so they don't link your new EV to the iPace

https://www.roadandtrack.com/news/a6302 ... fire-risk/

[Duvetday]

Wonder how many are making secret inquiries about selling their F Types since the rebrand ?

I know there are folks who are betting on a medium to longer term rebound in values as supply dries up. That's fair enough.

But I sold my 2018 to a dealer two months ago and it's still there and they have dropped it's price by £2,700 since originally listing...with decreases accelerating since this 'rebrand'.

I do think that the culture that the new branding is attached to is so diametrically opposed to what it was that to some it will find it quite toxic to Jaguar ownership.

To me this is the real kick in the gut for legacy Jaguar owners.

[WhoKnows]

But I sold my 2018 to a dealer two months ago and it's still there and they have dropped it's price by £2,700 since originally listing...with decreases accelerating since this 'rebrand'.

That could be unrelated, dealers often reduce as they approach around 8 weeks, probably due to financing and targets. When I bought mine they had just reduced it by 2k as a previous sale had fallen through so they'd had it for 2 months.

[WShudds]

@Duvetday the fact you're lurking in the background and tracking your car sale seems to me that you're still in love with the Jag and I don't blame you. It was hard to move on when I traded my teenager dream car for the F-type.

I never bought the F-type as an investment but as it's a 2018 model year, it will all but stop dropping in value. And I'm of the opinion the rebrand will help as the world's been talking about Jaguar and the F-type is shown as the pinnacle of modern Jag design even in parody videos.

Ours are the last true Jaguar cars and that might clmmand a premium in a few years and as long as we continue to enjoy acess to a network of specialist garages and enthusiasts.

I picked up a high-profile defence attachè from a foreign country this week with my F-type who was visiting our company. He was absolutely stunned by being on an F-type for the first time. He loved the experience, took lots of photos and asked me to photograph him next to the car as well.

I've also driven past a few young people this week who stopped talking just to stare at and appreciate the F-type. So I think the magic is far from over. It can't be deleted as it was never ordinary.

[Duvetday]

@Duvetday the fact you're lurking in the background and tracking your car sale seems to me that you're still in love with the Jag and I don't blame you. It was hard to move on when I traded my teenager dream car for the F-type.

Ha Ha...lurking.

Yep I'll give you that. I'm definitely lurking around watching the price drop but just because it gives a little satisfaction that gougy dealers sometimes lose.

I do miss the F Type a bit, but sold it for different reasons..mainly that things like headlamps costing £3.5k are considered perishable items after 3 years. Otherwise I would probably have kept the car for life and not given a damn about it's value.

Anyway, change is as good as a rest.

Maybe the rebranding is not a factor in used prices. But, I don't know about you, but my friends and family have a new hobby of sending me links to stuff suggesting Jaguars and their owners are effeminate !

Most will laugh this off...but I do wonder if it will deter some used buyers.

[pirateprentice]

I'll still be proud to drive a proper, authentic Jag that looks fantastic no matter what.
New Coke didn't last long, did it? Sadly there'll be no going back to Jaguar Classic.
Not long now till we see the new concept car, then we'll have a another flurry of posts here!

[Taggy's Lad]

I'll still be proud to drive a proper, authentic Jag that looks fantastic no matter what.
New Coke didn't last long, did it? Sadly there'll be no going back to Jaguar Classic.
Not long now till we see the new concept car, then we'll have a another flurry of posts here!

Quite right! I didn't buy mine as an investment, nor even because it was a Jaguar. I see it as one of the best-looking cars on the road, which drives just as well. Have to confess the rarity is an attraction too, and the fact that my dad had a Jaguar and Daimler Double Six at different times allows me to believe that he'd approve of me spending my inheritance on it
It is an F-Type first, Jaguar second. Hoping (against hope), that Jaguar are pulling off a fantastic publicity campaign and that I'll be coveting the new models when they arrive. But I'm happy to be able to drive, and just look at, my car, as long as I can still get it maintained competently and can manage to get myself in and out of it without assistance

[CSGMART]

Overall I think all this 'noise' will be good for those who currently own a Jaguar. Whatever happens the F Type is a cracking car and whether it appreciates in value or not, you cannot take away any of the appeal of owning and driving one.

I remember the outrage from some quarters when Jaguar started putting diesel engines in their cars. I admit I was one who was a bit of a sceptic but a few years later I ended up owning an S-Type 3 litre diesel in 2010. Probably one of the best cars I've ever owned.

Things change and life moves on. I hope the electric Jaguars of the future do well but I doubt they will be on my wish list (not least because of the price). I am not anti electric vehicle by any means (we have one on the drive right now) but it's a very different proposition to the F Type which is more of a weekend car for me.

[cj10jeeper]

Meanwhile it looks like JLR forgot to cc TWR in the email who launched their XJS in the last few days.

He's gone for an rather inappropriate supercharged 5.6-litre 12-cylinder unit with 660bhp and 730Nm of torque

https://twrperformance.co.uk/global-dub ... -supercat/

Photos and lack of relevance to the rebrand:
https://www.thisismoney.co.uk/money/car ... ntury.html