Jaguar introduces new logo for the brand

[NaCl]

The new era is here, supposedly... and it looks more like a fashion brand than a car brand

https://cardealermagazine.co.uk/publish ... ure/310067

https://www.jaguar.co.uk/copy-nothing/index.html

[NaCl]

Also, this officially means that it'll be spelt as ‘JaGUar’ going forward

[CSGMART]

Terrible

[MajorTom]

Also, this officially means that it'll be spelt as ‘JaGUar’ going forward

I guess it's to teach our friends across the pond to finally pronounce it correctly.

[basher]

What a horrible typeface, and mix of upper/lowercase characters.

Is it an "a" or "o" or "Q".

[NaCl]

I guess it's to teach our friends across the pond to finally pronounce it correctly.

Ha! Wouldn't be surprised if they start pronouncing it as Ja-goo-arr instead

[cj10jeeper]

Very odd 'adverts' and along the same lines as no doubt many of us have received by email today to inspire us.
I assume it's to tie in with the December Miami Arts events when they launch the new design language, or whatever it is..

Doesn't feel right to me, but I'll reserve judgement to see what follows.

[simpleR]

Since 1922 Jaguar cars represented luxury, performance, and British heritage with core values such as grace, elegance, performance, power, and ambition to leap forward.

The Jaguar symbol, which includes the Leaping Jaguar and the Roaring Jaguar, is meant to represent these values. The colors of the Jaguar logo also have meaning:
Silver and metallic gray: Symbolizes sophistication and modernity
Black: Represents integrity and performance
Red: Represents passion for the drive

Replaced by what appears to be fashion advert and a JaGUar spelling my 6yr old sometimes still does with mixed letter.

And the marketing department "copy nothing".. perhaps they have forgotten about the i-pace already.

Reserving comments but this seems like a whole new none existent market they are aiming at.

[CSGMART]

Looking at the video on the Jaguar website it seems I no longer fit the demographic of a Jaguar owner.

[WShudds]

It's was like their marketing team had run out of ideas and, having watched The Apprentice of the past few years, came up with something silly that nobody else had the chance to review before sending it to print

And the person at the helm, collecting all of his Christmas bonus, gave us this pearl

"From a marketing sense, at the moment, there are lots of people out there that know what Jaguar stands for, and actually it doesn’t stand for them, and we’ve seen that in terms of how they’ve responded to the offering that’s been in the market for the last 10 or 20 years."

That right there is how you completely alienate your entire customer base. He's clearly saying he doesn't give a to existing customers.